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Managing a Facebook fan page: Step by step guidance

On the off chance that you have gone over the blogosphere of late, you more likely than not heard the buzz about Facebook fan pages. With increasingly extra elements originating from designers, clients regularly neglect to utilize their own particular fan page adequately.



In a Facebook Marketing strategy, fan page plays a major role in connecting and pulling the target group. These pages are easy to create at less time and free of cost. So, it is important that you understand the art of making proper use of it for your business.

A stepwise guidance for managing Facebook fan page competently:

Step 1: To begin with, create a page first. You'll get the option in your Facebook account.

Step 2: Make sure you have a clear idea of your target market area and purpose of your page. After you have decided on this fact, you can move on to the designing part. For an attractive page design, you can hire a developer friend.

Step 3: Through designing point of view, your page should reflect your objective. Use targeted images and purposeful content.

Step 4: The wallpaper you set has to match the theme of your topic. Once you are done with this designing part, move on to set a name.

Step 5: Go to settings and add the name you think is appropriate. Remember, the name you choose would be a permanent one. So, it's better if that is keyword based.   

Step 6: Next you can add videos, affiliate links or other combinations of free marketing tools for adding value.   

Step 7: And the architecture of your page is ready. It's time to invite the ‘right people'. ‘Right people' denote your targeted audience. You can start from your close online circle including friends and family members.

Point to Note 1: It is the quality, not quantity of Likes that matter. Whoever is interested in your content will definitely click through on your page links. So, these Likers must be relevant to your niche market.

Point to Note 2: Your target group might not be interested in your marketing strategy. They just only want purposeful content. Hence, don't create a content that seems to be sales driven. Rather, make it more valuable proving more information useful and interesting for the audience.

If you follow this technique, you would soon see the number of Likes increasing through right people. Gradually, your Facebook fan page's visibility would also increase virally.   

Step 8: Another thing you can do is that create more pages in your chosen niches. The idea to check which one is more effective. Once you detect, let the rests go off so that the right page draw right amount of free traffic.  

Step 9: In your fan page, you can share other things like articles, videos, teleseminars, affiliate links, webinars, website URL, etc. If you promote value based content, your target group would be your repeat viewers.

Step 10: Till the previous step, you have done most of the work. Now it's time to upgrade or develop your page. For a better idea, you can look at other fan pages that have extremely responsive fans. Track their activities; what actually makes them so popular.   

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